REI · Feature Zone A

{
  "ambiguities": [
    {
      "confidence": 0.7,
      "note": "The exact type of merchandise on the smaller rack below the backpacks is slightly unclear; it appears to be packaged accessories or maps, but specific details are hard to read."
    },
    {
      "confidence": 0.8,
      "note": "The depth of the store beyond 'Zone A' is not fully visible, leaving the layout of the rest of the store ambiguous."
    }
  ],
  "brandCues": [
    {
      "confidence": 0.99,
      "cue": "REI Co-op Logo"
    },
    {
      "confidence": 0.98,
      "cue": "Employee Vest"
    },
    {
      "confidence": 0.97,
      "cue": "Rustic Wood Aesthetic"
    },
    {
      "confidence": 0.96,
      "cue": "Prominent Outdoor Brands"
    }
  ],
  "colorPalette": [
    "Warm Wood Tones (Light Oak to Dark Walnut)",
    "Forest Green (REI Brand Color)",
    "White (Signage lettering, mall ceiling/floor)",
    "Black (Fixtures, track lighting, brand signs)",
    "Grey/Brown (Store carpeting)",
    "Bright Accents (Blue, Red, Orange from merchandise)"
  ],
  "lighting": {
    "confidence": 0.7,
    "summary": "Unspecified lighting"
  },
  "materials": [
    {
      "confidence": 0.98,
      "material": "Wood"
    },
    {
      "confidence": 0.96,
      "material": "Metal"
    },
    {
      "confidence": 0.95,
      "material": "Carpet"
    },
    {
      "confidence": 0.97,
      "material": "Terrazzo/Tile"
    },
    {
      "confidence": 0.95,
      "material": "Glass"
    }
  ],
  "objects": [
    {
      "confidence": 0.99,
      "countEstimate": 1,
      "label": "Main REI Storefront Sign"
    },
    {
      "confidence": 0.99,
      "countEstimate": 1,
      "label": "Hanging 'Hiking & Backpacking' Sign"
    },
    {
      "confidence": 0.99,
      "countEstimate": 1,
      "label": "Freestanding 'Zone A' Sign"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Apparel Racks"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Jackets"
    },
    {
      "confidence": 0.97,
      "countEstimate": 1,
      "label": "Brand Signage (Arc'teryx, Patagonia, REI)"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Backpack Shelving Unit"
    },
    {
      "confidence": 0.99,
      "countEstimate": 1,
      "label": "Backpacks"
    },
    {
      "confidence": 0.97,
      "countEstimate": 1,
      "label": "Footwear Display Rack"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Hiking Boots"
    },
    {
      "confidence": 0.92,
      "countEstimate": 1,
      "label": "Trekking Poles"
    },
    {
      "confidence": 0.99,
      "countEstimate": 1,
      "label": "Employee"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Customer (Interacting)"
    },
    {
      "confidence": 0.95,
      "countEstimate": 1,
      "label": "Customer (Browsing)"
    },
    {
      "confidence": 0.98,
      "countEstimate": 1,
      "label": "Mall Pedestrians"
    },
    {
      "confidence": 0.97,
      "countEstimate": 1,
      "label": "Wood Panel Ceiling"
    },
    {
      "confidence": 0.96,
      "countEstimate": 1,
      "label": "Track Lighting"
    },
    {
      "confidence": 0.95,
      "countEstimate": 1,
      "label": "Flooring Transition"
    }
  ],
  "signage": [
    {
      "confidence": 0.6,
      "text": "REI"
    },
    {
      "confidence": 0.6,
      "text": "HIKING & BACKPACKING"
    },
    {
      "confidence": 0.6,
      "text": "ZONE A"
    },
    {
      "confidence": 0.6,
      "text": "HIKING & BACKPACKING / REI CO-OP"
    },
    {
      "confidence": 0.6,
      "text": "ARC'TERYX"
    },
    {
      "confidence": 0.6,
      "text": "patagonia"
    },
    {
      "confidence": 0.6,
      "text": "REI Co-op"
    }
  ],
  "summary": "This image captures the storefront of an REI Co-op retail location, specifically focusing on 'Zone A: Hiking & Backpacking'. The store features a wide entrance with a rustic wood-planked ceiling and prominent REI branding. The entrance is demarcated by a change in flooring from the mall's bright terrazzo to a combination of wood planking and carpeting inside the store. Prominent wooden signage with white lettering advertises the section. Inside, merchandise such as jackets, backpacks, and hiking boots is neatly displayed on racks and shelves. An REI employee wearing a green vest is assisting a customer with a backpack. Other customers are visible both inside the store and walking in the mall corridor outside. The overall aesthetic is earthy, rugged, and inviting, reflecting the outdoor focus of the brand.",
  "zones": [
    {
      "confidence": 0.98,
      "name": "Storefront/Entrance",
      "type": "unknown"
    },
    {
      "confidence": 0.99,
      "name": "Zone A: Hiking & Backpacking",
      "type": "unknown"
    },
    {
      "confidence": 0.95,
      "name": "Apparel Display Area",
      "type": "unknown"
    },
    {
      "confidence": 0.96,
      "name": "Backpack Display Area",
      "type": "unknown"
    },
    {
      "confidence": 0.94,
      "name": "Footwear Display Area",
      "type": "unknown"
    },
    {
      "confidence": 0.98,
      "name": "Mall Corridor",
      "type": "unknown"
    }
  ]
}